The customer is an authorized reseller of APPLE products, and he offers support services to his customers as well. The target audience is sophisticated, composed largely of design professionals who love the clean lines of the groundbreaking technological company APPLE. On the way to "cracking" and building a graphic language, we had to find the right ways to reach that audience in the most effective way - and this is one of the biggest challenges for us in working with the client.​

 

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